The SLA Business & Finance Division is excited to announce the third offering in its continuing education webinars series. The webinar is free and open to all SLA members.
‘How Big Is My Market?’: Market Sizing Basics for Librarians and Information Specialists
Presented by Hyun-Duck Chung, Helen Kula, and Christina Kim, MaRS Discovery District & University of Toronto Libraries
27 February 2014 [Thursday] from 2PM – 3PM Eastern
“How big is the online restaurant reservation market?” Do questions like these drive you crazy – or intrigue you? Whether you work in a corporate information centre or an academic library, questions about market size are hard to avoid.
This session will boost your confidence in helping your clients and users to understand their target market, use different approaches to quantify their market, and source relevant data. Come learn a framework for expertly handling questions about market size, and take away some new ideas for providing value-added services to your user community.
For more information about other this and webinars being offered by the SLA B&F Division, contact Jeff Graveline at jgraveli@uab.edu.