Are you attending the 2015 SLA Annual Conference in Boston this summer? Do you want to take full advantage of your time there?
Be sure to consider registering for one of these 2 Continuing Education courses being offered by the SLA Business & Finance (B & F) Division.
Communicating Value Through Strategic Alignment: The Value Proposition
Presenter: Melanie Brown
Date: Saturday, June 13, 2015
Time: 8:00 a.m. – 12:00 p.m.
Ticket prices (members/students-retired/non-members): $199/$99/$299
Establishing a strong link between our customer/client value requirements and the major value-producing activities of the organization that we work for is the foundation on which the delivery of superior customer value is based. Information professionals develop opportunities in their organizations by creating demand. They learn to link their products and services with the solution to their customers’ most pressing problems. This kind of added value makes the information professional indispensable.
This course will capture how to create value statements and value propositions for key services and stakeholders of your organization. To do this, we use the formula often used by salespeople: Value X Recognition = INFLUENCE.
Attending participants will learn to differentiate themselves from the competition by fitting into the organizational culture and creating the climate for successful implementation of innovation strategy. Participants will:
1. Learn to create value statements and value propositions;
2. Learn and apply the measures, tools, resources, and approaches used in market research; and
3. Apply theoretical and practical marketing concepts to libraries.
Maximizing Client-Consultant Partnerships: Key Success Factors
Presenters: Cindy Shamel, SLA Interim Executive Director and Ulla de Stricker, SLA Interim Strategic Director
Date: Saturday, June 13, 2015
Time: 1:00 p.m. – 5:00 p.m.
Ticket prices (members/students-retired/non-members): $199/$99/$299
We are all consultants – providing knowledge or expertise to others. Whether consulting outside your organization or within, whether money changes hands or not, today’s info pro collaborates with subject matter knowledge workers to support or lead projects. Ulla de Stricker and Cindy Shamel offer strategies and tactics from actual experience to help info pros develop competencies in managing projects and creating collaborative relationships with current and prospective clients while advancing organizational goals. [Please note that due to the presenters current interim roles with SLA, all proceeds for this course after A/V and conference room expenses will go to the B&F Division.]
Participants will:
1. Hear from two highly experienced consultants about successful approaches to the client relationship;
2. Have the opportunity to discuss, in roundtable format and in an atmosphere of candor, the details of the consulting process and the challenges that may arise; and
3. Be invited to ask questions so as to get everyone’s take on matters of interest.
Questions about these CE courses? Contact:
Jeff Graveline
Professional Development Chair, SLA B & F
jgraveli@uab.edu